Privacy Policy
Effective date: Feb 6, 2025
Big Apple Spine and Orthopedics (“Big Apple Spine and Orthopedics”, “us”, “we”, or “our”) operates the Big Apple Spine and Orthopedics mobile application (the “Service”).
This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.
We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions.
Disclaimer
Nothing in this Privacy Policy shall supersede or modify any other consent you have given (or will give) regarding the collection, use, and disclosure of your Personal Data.
Please refer to the Terms & Conditions for additional information on the contractual aspects of using our Service, including limitations of liability and dispute resolution.
SMS & Mobile Program Disclosures
Opt-In / Opt-Out
We may provide you with the option to receive text messages from us related to our Service. By opting in, you agree to receive text messages (SMS/MMS) that may include updates or promotional content.
If you wish to stop receiving such text messages from us, you may use a designated keyword (such as STOP) or another specified method to opt out. You may also reach out to us directly for assistance.
Help & Support
If at any time you need additional information regarding our messaging program or require assistance, you can text a designated keyword (such as HELP) or contact us using the details provided in the “Contact Us” section of this Privacy Policy.
Message Frequency & Rates
You will be informed of the approximate frequency of text messages during the registration or opt-in process. Message and data rates may apply based on your mobile carrier and plan.
Data Sharing for SMS Services
We do not share your mobile opt-in information (phone numbers or records of opting in) with third parties for their marketing purposes. Any third parties we engage for messaging services act on our behalf under strict confidentiality and usage obligations.
Definitions
Service
Service means the Big Apple Spine and Orthopedics mobile application operated by Big Apple Spine and Orthopedics.
Personal Data
Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
Usage Data
Usage Data is data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (e.g., the duration of a page visit).
Cookies
Cookies are small pieces of data stored on your mobile device.
Information Collection and Use
We collect several different types of information for various purposes to provide and improve our Service.
Types of Data Collected
Personal Data
While using our Service, we may ask you to provide certain personally identifiable information that can be used to contact or identify you (“Personal Data”). This may include, but is not limited to:
- Email address
- First name and last name
- Phone number
- Address, State, Province, ZIP/Postal code, City
- Cookies and Usage Data
We use your Personal Data to perform functions outlined in our Service Agreement.
Usage Data
We may also collect information that your browser sends whenever you visit our Service or when you access the Service by or through a mobile device.
This Usage Data may include:
- IP address
- Browser type and version
- Pages visited
- Time and date of visit
- Time spent on pages
- Unique device identifiers
- Other diagnostic data
Location Data
We may use and store information about your location if you give us permission to do so. You can enable or disable location services at any time through your device settings.
Contacts Usage
If you grant permission, we may collect the following contact information from your device:
- Contact names
- Email addresses
- Phone numbers
- Organization details
- Postal addresses
- Birthdays
- Gender
We only use this information to populate your Contacts data in the app. You can erase this data by uninstalling the Big Apple Spine and Orthopedics application.
For questions regarding contact information usage, please contact mvalderrama@bigapple-spine.com.
Tracking & Cookies Data
We use cookies and similar tracking technologies to track activity on our Service. You can instruct your browser to refuse all cookies, but this may limit functionality.
Types of Cookies We Use:
- Session Cookies – To operate our Service
- Security Cookies – For security purposes
Use of Data
Big Apple Spine and Orthopedics uses collected data for purposes such as:
- Providing and maintaining our Service
- Notifying you about changes
- Allowing participation in interactive features
- Providing customer support
- Improving Service through analytics
- Monitoring Service usage
- Detecting and addressing technical issues
- Sending news, special offers, and similar updates (unless opted out)
Transfer of Data
Your Personal Data may be transferred to—and maintained on—computers outside of your jurisdiction, where data protection laws may differ.
We take reasonable steps to ensure your data is treated securely and in accordance with this Privacy Policy.
Disclosure of Data
Legal Requirements
We may disclose your Personal Data if required by law or necessary to:
- Comply with a legal obligation
- Protect our rights or property
- Prevent potential wrongdoing
- Protect user or public safety
- Defend against legal liability
Security of Data
We implement commercially acceptable security measures, but no transmission or storage method is 100% secure.
“Do Not Track” Signals (CalOPPA)
We do not support “Do Not Track” (DNT) preferences in web browsers.
Service Providers
We may use third-party Service Providers to facilitate our Service, analyze usage, or provide other functionalities. These third parties are prohibited from using your Personal Data for purposes other than those specified.
Links to Other Sites
Our Service may contain links to third-party sites. We are not responsible for their content, privacy policies, or practices.
Children’s Online Privacy Protection Act (COPPA)
We do not knowingly collect data from children under 13. If we become aware of such collection, we will remove the data.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. Changes will be posted on this page with an updated “Effective Date.” We will notify users of significant changes via email or a notice on our Service.
Contact Us
If you have any questions about this Privacy Policy, please contact us at: